Built in the trade trenches. Focused on digital results.
Before The Bearded Marketer, Anthony Holmes spent more than 15 years in locksmithing, sales and real-world service environments. That background shapes how he helps local businesses choose the right digital marketing strategy today.
A consultant who's actually run jobs, taken the calls and chased the work.
Anthony Holmes is the Cairns-based digital marketing consultant and strategist behind The Bearded Marketer.
Before moving into digital marketing, Anthony spent more than 15 years in locksmithing. That meant early starts, late calls, urgent jobs, tight timeframes and the pressure that comes with getting things done properly the first time.
That trade background still shapes how Anthony works with clients today. He understands what it is like to run around between jobs, answer calls after hours, manage customer expectations and try to keep work coming through the door while still delivering the work itself.
Sport & discipline
Growing up in Sydney, Anthony was also heavily involved in the NPL NSW football system, competing in an environment that demanded commitment, discipline and consistency. That competitive background built the same mindset he brings into business: show up, do the work, stay accountable and keep improving.
Trade qualifications
Anthony completed his locksmithing qualifications with high distinction and acquired specialised licensing throughout his time in the trade. That experience gave him a strong respect for technical knowledge, trust, compliance and doing work properly.
Sales background
After relocating to Townsville, Anthony moved into sales in the FMCG industry for more than four years. That added another layer to his understanding of business, customer behaviour, territory management, communication and commercial outcomes.
The Localsearch journey
He later joined Localsearch, where he now works with local businesses across Cairns, Far North Queensland, regional Queensland and Tasmania.
The Bearded Marketer is Anthony's personal consultant and strategist brand. It gives clients a clear front-facing advisor who can understand their goals, explain the digital marketing options and connect the right strategy through the Localsearch product ecosystem.
Anthony is passionate about his clients, their results and making sure the recommended services actually align with their business goals. The goal is simple: give local businesses practical digital marketing advice without the agency fluff.
Anthony has worked the phones, the jobs and the territory.
That's why The Bearded Marketer doesn't sound like an agency brochure. The advice is practical, direct and built around what actually moves the needle for an owner-operator with a phone in one hand and a job in the other.
What you can expect
- Direct advice
- Clear explanations
- Practical recommendations
- No overcomplicated marketing talk
- Strategy aligned to your goals
- Support across websites, SEO, Google Ads, Local SEO, listings, reviews and lead generation
- Honest conversations around what is worth doing and what is not
Backed by the Localsearch ecosystem.
The Bearded Marketer is Anthony Holmes' personal consultant and strategist brand. Anthony works with Localsearch as a contractor, helping local businesses understand their digital marketing options and align the right services to their goals.
Localsearch is the product ecosystem behind the broader solutions, while Anthony is the local strategist helping clients make sense of the opportunity.
The Bearded Marketer is not Localsearch and does not own Localsearch. Anthony is a contractor working with Localsearch's product ecosystem to help local businesses pick what fits.
Common questions
Want practical advice from a Cairns local?
Quick chat, honest answers, no pressure pitch. Anthony will come back to you with a clear next step.