If you run a business in Cairns and you haven't audited your Google presence in the last 90 days, there's a very good chance you're handing leads to your competitors. This is a quick, honest checklist.
Start with your Google Business Profile. Open it in incognito mode. Are your hours right? Is your phone number current? Are your services listed? Has anyone uploaded a photo this quarter? If you answered no to any of those, that's lead leakage — daily.
Next, search your category plus 'Cairns'. Do you appear in the local pack? If not, work back through the obvious things: reviews, profile completeness, listings consistency, and a website that actually serves Cairns customers.
Finally, click your own website on a 4G connection. If it takes longer than three seconds to load on a phone, that's a problem. Speed is now a ranking factor and a conversion killer.