Storm season in Far North Queensland is a brutal lead test. The trades that aren't visible online when something goes wrong simply miss the work.
Audit your Google Business Profile in October. Hours, services, emergency availability, recent photos. Don't wait until the first cyclone watch to update it.
A 'storm response' page on your website with clear, calm copy and a phone number can outperform every other page on the site for two solid months.
Reviews about emergency response work convert harder than any other category. Ask for them specifically when the job's done.